Mobile app marketing
Did you know that over 3.5 billion people use smartphones today? Just to give you an idea of the scale – the entire world has a population of just over 7.5 billion people. This means that over 45% of the world’s population already have access to a smartphone. Other statistics show that an average smartphone user spends on it more than 3 hours daily and 90% of that time they spend on using mobile apps.
Free e-book
Do you want to reach a larger group of smartphone users with your application? Would you like to increase the number of downloads and installations of your app?
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Advantages of the complex approach to mobile application marketing
The degree of effectiveness of online promotional activities for your application will be closely related to the paths of its promotion. As part of our services, we offer both individual components of application marketing, such as ASO actions, paid campaigns, analytical support, word-of-mouth marketing, as well as a complex approach that combines all these elements.
For mobile applications, the most effective solution is the complex approach with which we comprehensively build the online visibility of the application. Increased effectiveness of ASO enhanced by paid campaigns, such as Google Ads, is especially worth considering.
The strategy to combine ASO actions with a UA (user acquisition) campaign targeted at the acquisition of app installations will give higher effectiveness in comparison to focusing only on one of these actions. It results directly from how app store algorithms work – for them, the amount of app installations is a significant ranking factor. This also means that the amount of installations from paid marketing campaigns impacts organic visibility of the application.
Because of this, we have created a complex mobile application marketing offer in which we can perform these two actions in synergy. We are thus able to build application visibility and the number of users quickly and effectively. Within the comprehensive service of mobile app marketing, we can manage individual elements of the strategy in such a way that the return on investment is achieved as soon as possible.
Mobile App Marketing
Services
ASO
ASO (app store optimization) activities focus on building organic visibility of applications in app stores.
The ASO process consists of (among others):
- Strategy planning and coordination
- Selection of keywords adequate to the content of the application and its competitive environment
- ASO audit
- Competitor analysis
- Preparation of A/B testing propositions
- Application health monitoring and adjusting its optimization on an ongoing basis
- Acquisition of links to the application (for Google Play)
- Reporting activities
PAID
We help gain new users of applications through Google Ads marketing campaigns and tailor-made ads on Facebook. Thanks to precise targeting methods, we reach those users who are most interested in the given mobile app.
Advantages of Google Ads:
- Possibility to display ads in Google Search, YouTube and the most prominent online portals and websites around the globe
- Ads generating app downloads
- Possibility to use remarketing and engage existing users
- Precise tracking of mobile app installations
As part of paid campaigns, we create unique strategies and optimize actions aimed at increasing the number of installations. We also provide effectiveness reports with recommendations for the development of advertising actions.
ANALYTICS
We offer support in the implementation and configuration of analytical tools such as Google Analytics, Apple App Analytics, AppsFlyer and many others, depending on your needs and implementation possibilities.
This includes verification whether data from the tools are gathered, sorted and interpreted in the right way. In mobile app marketing, there is an abundance of indicators that allow us to assess the effectiveness of actions. Prioritizing them against the business goals and the development of the application is a crucial element that enables us to evaluate and plan an action strategy.
Correctly gathered and interpreted data are the critical asset of mobile app marketing strategy.
Analytics service includes not only ensuring the proper collection of data and its interpretation, but also education for our customers on how to assess the effectiveness of conducted actions independently.
WoMM & Linkbuilding
Our word-of-mouth marketing and link building involve promoting the application on blogs, forums and social media, among others. Sponsored and guest articles as well as cooperation with bloggers are utilized in the process of link building.
In actions related to word-of-mouth marketing, our focus is on the quality of entries, comments and articles. Careful selection as to where we publish content about your application bases on the analysis of quality, visibility, as well as inbound and outbound links profile.
Word-of-mouth marketing entries are created in real time by experienced copywriters who have in-depth knowledge about the profile of your application and its functionalities.
SEO
Our SEO support is aimed at promoting the application. We prepare guidelines for the creation of a dedicated landing page whose role is to promote the mobile application, and we select keywords which are worth promoting for such a page.
We examine possibilities of promoting the application within your website and connecting the website with the application, e.g. through deep links.
This way, we strive towards achieving perfect synergy of SEO and ASO actions and their mutual complementation.
WHY US?
Mobile application marketing is still a quite underrated element of the marketing strategy. The mobile application market is developing so dynamically that today it is not enough simply to have a good application. Promoting it a flood of several million other applications is not easy, and the competition is still growing. Thanks to the comprehensive mobile application marketing service, we can both set the direction of promotional activities for your application and consistently implement the chosen strategy on selected levels using the right promotion channels.
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